Summary of interpretation audit results

The text box below highlights the key findings from the interpretation audit. The quality of existing interpretation is variable in its effectiveness, accessibility and maintenance. Best practice examples include the new room at Gilbert White’s House and Pulborough Brooks RSPB Reserve. However, significant concerns were identified during the audit, notably: opportunities to coordinate multiple interpretation initiatives into effective story-telling; the need for increasing visibility of the National Park on the ground; and consistency in messaging, especially when advising the public.

· 86% had public transport access - 70% close to Rights of Way

· 11% deemed to engage significantly

· 94% aimed at general audiences

· 90% of visitors - site is destination - not part of a wider trip

· 40% establishes no link between topic and audience

· 30% of the media did not suggest other places to explore

· 83% clear and easily understood

· 90% successful in revealing insight

· 83% appropriately sited/DDA compliant

· 70% of sites - plans to expand and/or update interpretation